London Box Office have launched their biggest discount sale – starting today, Fri 13 Nov 2026! It makes tickets available to a variety of the biggest shows in the capital, subject to availability, and on selected dates during their run.
What is the Black Friday Sale?
The Black Friday Sale at London Box Office, its main discount sale of the year, goes live today, Fri 13 Nov 2026.
There are more than 45 shows available from the launch date, including long-running hits like Hamilton and Wicked, along with Beetlejuice and Oh, Mary!.
At the height of the campaign from 20 Nov there will be more than 60 shows available, and the sale becomes a Cyber Sale on 30 Nov.
Tickets are available from £10 and savings of up to 60%. So if you have been hesitating about seeing a particular West End show, or saving up to see a favourite one for a second/third time, now’s your chance.
Black Friday Sale is the biggest of the seasonal campaigns at London Box Office, which also includes London Theatre Week, the Spring Theatre Sale and the Summer Theatre Sale.
When does the sale start?
- The sale runs until Mon 7 Dec.
- Core period: Fri 20 Nov to Wed 2 Dec.
- Cyber Sale start: 30 Nov.
Selected shows and notable new additions and offers
- 1st time: ABBA Voyage, the digital concert at the ABBA Arena, Queen Elizabeth Olympic Park, with tickets starting at £55.
- Biggest saving: Beetlejuice at the Prince Edward Theatre, with tickets from £25 (60% off).
- Wicked at the Apollo Victoria Theatre, with tickets from £25 (40% off).
- Hamilton at the Victoria Palace Theatre, with tickets from £55.
- Oh, Mary! at the Trafalgar Theatre, with tickets from £25 (48% off).
- The Devil Wears Prada at the Dominion Theatre, with tickets from £40 (51% off).
- The Play That Goes Wrong at Duchess Theatre, with tickets from £25 (54% off).
“Black Friday is when a lot of people start their Christmas shopping, and a theatre ticket is one of the few presents that turns into a day out together. We’ve worked with producers to put more than 60 shows on sale at the height of the campaign, from this Christmas’s family shows to next year’s biggest openings, so people can book something they’ll genuinely look forward to, at a price that makes it easier to say yes.”
Thibaud Defretiere, Managing Director of London Box Office
Festive savings
- The Snowman at Peacock Theatre
- Jack and the Beanstalk, the Hackney Empire pantomime
If you are looking for a New Year treat … or a summer saving
The Black Friday Sale also includes 2027 openings, so you can buy a ticket for a special treat to look forward to.
- From Jan 2027: Dirty Dancing at the Prince Edward Theatre.
- From Feb 2027: Little Dancer with Tiler Peck at the Theatre Royal Haymarket.
- From Jun 2027: Charlie and the Chocolate Factory with Michael Ball at the London Coliseum.
I love it! Tell me where I can find the full line-up and start buying!
The full and updated list of participating shows is at londonboxoffice.co.uk/black-friday.